ICON OF THE GAME.
ICON OF HISTORY.
In 1973, in the heart of Montebelluna’s renowned footwear district, Lotto was born with a simple yet bold promise: to craft high-quality sports footwear, starting from the most iconic playing fields of Italian sport. Tennis was the first passion, soon followed by football — symbols of technique, strategy, and teamwork.
From this union, the Lotto logo took shape: a double diamond that is more than just a graphic sign — it’s a bridge between two worlds. Look closely and you’ll see the brand’s story within it: a tennis court overlapping with a football pitch. Two geometries, one identity. A symbol of continuous movement, passion, and shared victories.
At the heart of the logo sits a smaller rectangle, representing a padel court — a sport of teamwork, technique, and instinct — for which Lotto has created eyewear designed to optimize visual performance and protect your eyes.
From the very first tennis shoe at Wimbledon to the feet of the world’s greatest football players, and now to the eyes of those who live padel with every rally, Lotto continues to blend tradition and innovation into a symbol recognized on every corner of the court.
The double diamond is more than just a logo. It’s the essence of who we were, who we are today, and who we’ll be tomorrow. Always rooted in our origins. Always looking ahead.
1973
1977
1999
2004
1973
1977
1999
2004
1973
1977
1999
2004